Strategic Words
Effective advertising starts with smart strategy. That is, a marketing communication strategy that defines the unique benefit and personality of your product or service before you proceed to the creative execution stage.

What am I? Discover your personality with our unique Collective Advertising Personality™ exercise. It is fast, focused and easy to use.

What one thing I'm good for! Lp is uniquely adept at incorporating strategy into his creative writing. He began his advertising career as an account managing “suit” and strategist in major ad agencies -before succumbing to the lure of full-time copywriting.

What qualities I'll show!
In other words, both sides of Lp's brain actually work.

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New Words
What does the largest distributor of British published magazines in Canada do to promote their titles at retail? They call Lp. For Creative.