Marketing

On occasion, we are asked to draw upon our extensive marketing expertise to write a complete marketing plan. This cloth diaper product grew from $25,000 to $3,500,000 in three years based on our marketing plan incorporating advertising, public relations strategy and package design concept. Imagine taking 40% of the potential disposable diaper users in BC from Procter & Gamble on a minuscule ad budget

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Marketing

Positioning Words

Can you say it all in six words or less? With punch? A nice positioning line that wraps up your selling personality is something everyone can use. Here are some Lp lines that really worked well.

• Drivers Wanted. For a new golf course opening in 1991, long before VW ever used it.
• Hot rubber to go. For a Pirelli tire store.
• It came from the earth. For a natural mineral bug killer.
• A club for life. For a private recreation club.
• A sure way to turn heads. For a unique six-in-one screwdriver.
• Get Smart. Get Steve. For a # 1 real estate agent

What's in a brand name? Today it is almost everything. And Lp is good at coming up with new names. Here's one - Savanna Road Classic Coffee that helped knock Nestle whole bean coffee out of Safeway, Western Canada for client, Canterbury Coffee Corporation of Richmond, BC. Proving once again, that you don't have to be big to be better.

Packaging Words

Next to a good name, your packaging is critical. It pays to be unique with your package copy. Here is an original package concept and brand name Lp developed that snagged $27,000 in initial orders at a craft fair based solely on an artist's mockup.