Advertising Copywriting Words

The real deal. The hot tamale. Our raison d'être. Advertising copywriting. Titillating, convincing, selling words. Like these small space newspaper ads from an 18-hole series, that sold 150 private golf club memberships on the Sunshine Coast of British Columbia.

And a retail radio campaign that broke tire sales records in the very difficult Fall of 2001, for Gordon's Goodyear – the largest Goodyear tire dealer in Montreal.

After you've sparked a little interest with great headlines, you need more words in the body of your ad. Words that work wonders. Words that spark interest. And words that people talk about. Like the words in this newsletter. A bimonthly series that helped grow a small market Apple dealer from $30,000 to over $500,000 in just over a year.

Short copy can be persuasive too. Here's an example of how a small local mailer can sway public opinion in a community. Especially if everyone knows Judy.

And just so you don't think we spend all our time using humor and warmth to sell, here are a few examples of our more serious side.